Storytelling Ethics
Not every story needs to be told. That might sound strange coming from a consultancy that fervently believes in, is founded on, and lives and breathes stories. But it’s true that sometimes you have to press Pause (or even Stop) to ensure the benefit outweighs the risk or a foreseeable negative outcome. What kind of story are you telling? As Ethical Storytelling notes, “We tell stories to invite others in.” Why and how are you doing that? Are you building a community? Trying to raise funds? Inciting others to action? Define the purpose of your story and you’ll have a better idea of who needs to hear it. As to the ethics of the story you want to tell, much of that decision about whether to share boils down to common sense. If you know who you’re trying to reach, where they spend their time, and what matters to them, you create or tailor your story with that in mind, right? Almost. With millions of impressions bombarding us every day and rightful concerns about data track...
