How to Use Storytelling to Make Your Marketing Meaningful
You are significantly more likely to encounter push doors than pull doors. There’s no easy science behind this statement, so it’s less fact and more anecdotal. But it represents much about the typical approach to marketing—shoving something out into the world instead of bringing the world in to discover what you have to offer. “Inbound” is the aspect of marketing that counters this outward push, yet it’s a means with multiple methodologies. There’s one approach, however, that spans all forms of marketing as a best practice: storytelling. So let's talk about the who, what, where, why, and how of storytelling (the “when” = it’s always a good time to tell a story!) to help you elevate your marketing efforts and see lasting results. Center Your Audience in Your Storytelling It’s always about them. It's the number one rule of modern marketing, so of course it applies to your storytelling efforts. We are literally wired for stories; they spark physiological reactions...
