Telling Your Story in Volatile Times
If you're a do-good brand, you might not be doing so good right now. As government resources for social impact organizations are slashed, there’s been a ripple effect through the philanthropy world. One of the most troubling results is that some foundations have beached themselves on the proverbial shore, not wanting to risk the waves. While individual donors are picking up some of the slack, the funding chasm is wide and deep. Not all who want to give are able, and the overall socioeconomic uncertainty is driving many would-be donors to focus on keeping their discretionary funds in reserve. The undermining of vulnerable and underserved populations doesn’t stop with funding, however. Many brands supporting the causes of equity, civil rights, reproductive rights, and identity rights are going dark due to threats and bullying. As dispiriting and hopeless as all that sounds, there are a few ways to navigate the current state of chaos and keep telling your story instead of side...
